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Glass first! Canon has been
providing brilliant optical
performance for over 75 years.
Rebates have been extended through
August 30th, 2014. Don’t miss this chance
to save up to $200 on a single lens and
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Hot
Shoot video with the power of interchangeable lenses.
Hawaii is the stunning backdrop to this video shot with
an EOS 5D Mark II using the EF 16-35mm f/2.8L II USM
and EF 70-200mm f/2.8L IS II USM lenses.
Telephoto
Zoom
Close, closer, closest could define the next three lenses. While everyone has their own shooting style, and not everyone needs to see across the lake, football field, city, etc., chances are, the time will come. And when it does, closer is definitely better. That said, this love of closeness must be balanced by the size of the lens and of course, cost. The closer you get, the bigger and heavier the commitment. These three lenses set the stage for a tantalizing set of options.

While telephoto lenses help you capture candid expressions and far off details, they also allow you to compress the depth-of-field for an impactful look and feel.
L-Series
Super Telephoto
EF 100-400mm f/4.5-5.6L IS USM
Taking a safari? Kids play sports? Love to bird watch? This lens goes the distance. “Long a favorite of enthusiast photographers working in the sports and wildlife fields.” - dpreview.com.

Image stabilizer? Of course, and even with two modes. Fluorite and super Ultra-low Dispersion (UD) glass elements keep secondary spectrums to a minimum. Weather sealed. A push-pull zoom action with friction control. This isn’t the highest powered, or most expensive lens you can buy, but for the money it’s spot on.
Canon EOS 6D
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L-Series
Super Telephoto
EF 70-300mm f/4-5.6L IS USM
For those hungry to see distant details this lens gets you close to the action. Designed to deliver ultra-high quality images with lightning fast operation, this celebrated L-series lens is still small and light and comparatively short even when fully extended. It features two Ultra-low Dispersion (UD) elements for excellent image quality and a floating focusing mechanism gets you tack-sharp from up-close to infinity. The Image Stabilization (IS) system increases stillness allowing you a slower shutter speed without camera shake. Dust and water resistant, a fluorine anti-smear coating has been applied to both the front and rear elements to help keep your lens clean out in the field. All around, a great and portable solution to versatile telephoto shooting.
Canon EOS 70D
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L-Series
Super Telephoto
EF 70-200mm f/4L IS USM
No wonder it’s one of Canon’s most popular lenses. A lightweight, compact telephoto zoom with all the bells and whistles: professional grade, L-Series, Image Stabilization, Ultrasonic Motor, fluorite UD lens elements, as well as water and dust protection together offer excellent optical performance, resolution, contrast and extremely sharp overall image quality.

One exciting feature is the Image Stabilization that achieves three shutter speed steps of correction for shake, making the lens able to shoot handheld in low light conditions.
Canon Rebel SL1
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Macro
Extreme close up photography captures little things with huge detail. In all sorts of climates and habitats, photographers embrace this specialized lens category and create images that mesmerize and stoke the imagination with worlds unseen.

The Macro point of view adds a whole new insight when trying to capture the essence of a time and place. The Macro lens experience proves it’s the little things. A valuable tool in the photographers arsenal of lenses.
Macro
EF 100mm f/2.8 Macro USM
The Ultrasonic Motor provides very fast, quiet and sharp focusing. Light weight and compact, the 100mm f/2.8 Macro does not extend to achieve focus, which is helpful when in close proximity to your subject. Tiny details come to life under its accurate focus and eight aperture blades help achieve excellent blur quality for the background.

It is a 1:1 macro lens so that the sensor is the same size as real life - 1x magnification quickly fills the frame. The 100mm allows you to achieve a little additional space from your subject as compared to the 60mm. Where the 60mm might require a close proximity to the subject, that same framing could be achieved with nearly twice the distance using the 100mm.
Canon EOS 70D
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Macro
EF-S 60mm f/2.8 Macro USM
A fantastically flexible Macro lens that will focus down to within 7.8” of its subject for full life-size (1:1) magnification. This means that the subject will appear life-size on the sensor. Life-size on the sensor means that the output size is significant enough to allow the very small to live large. Very large. Yet the lens is flexible enough to capture portraits and available-light shots too.

The silent, powerful ring-type Ultra Sonic Motor (USM) means that the lens’ overall length never changes during focus and it is quiet; to allow still and sleeping critters to stay that way.
Canon EOS 70D
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Lenses in Motion
Shoot video with the power of interchangeable lenses.
Africa is the stunning backdrop to this video shot with
an EOS 5D Mark III using the EF 16-35mm f/2.8L II USM
and EF 70-200mm f/2.8L IS II USM lenses.
40 and 50mm
Lenses
These low-profile, basic, yet crucial lenses are the backbone of any camera bag. The lenses featured on the next two pages offer a perspective on the subject that is unassuming yet can soften the moment and add magic with their unique focus on depth of field.

And with both of these Canon lenses be assured of high functioning, fast, tack-sharp focus, quality construction, and a quiet motor to boot.
Standard
Prime Lens
EF 40mm f/2.8 STM
The smallest and most compact of the EF lenses, it holds a valuable position in your artillery of options. Ultra slim and lightweight, this lens can help provide a more discreet, low profile in the field so subjects do not feel overwhelmed by the camera in sensitive shooting situations yet the lens provides no compromise in performance and image quality.

The advanced lens configuration including an aspherical element, the bright f/2.8 aperture and optimized coatings to minimize ghosting and flare all provide exceptional color balance. The 7 blade, circular aperture also provides beautiful soft-focus backgrounds and a short .98’ focusing distance. The built-in stepping motor make it as smooth and quiet as it is small.
Canon Rebel SL1
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L-Series
Prime Lens
EF 50mm f/1.2L USM
This is the look! The narrow depth of field and soft background blur that delivers an added dimension to single subject shots like portraits. This lens, with coating optimized to minimize ghosting and flare, and weather resistant construction, delivers the superb image resolution and contrast you expect from a professional grade L-Series lens.

The 50mm f/1.2 provides extremely fine control over depth of field so the subject really pops, even in low light conditions. This lens is a go-to for wedding and portrait photographers as well as photojournalists.
Canon EOS 6D
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Zoom Zoom
A zoom lens’ ability to capture objects at a variable distance is best judged by its optical zoom. Optical zoom measures the actual increase in the focal length of the lens. Focal length is the distance between the center of the lens and the image sensor inside the camera body. So when you turn the zoom ring of the lens, the focal length changes resulting in higher or lower magnification.

The zoom capability of any lens is shown in this format: 24-70mm. With most full-frame DSLR, 50mm is considered “normal” with no magnification and no wide-angle capability. So the first number in our sample “24” refers to its ability to capture a wider angle of view and the second number “70” refers to the magnification capability.
L-Series
Ultra-Wide
Zoom
EF 16-35mm f/2.8L II USM
New and improved. That’s what the “II" is for. And here are the various ways is which the 16-35, Ultra Wide L-Series lens earned that distinction... Three high-precision aspherical lens elements, each of a different type: ground, replica and GMo are specifically designed to improve edge-to-edge professional-level image quality. The circular aperture produces beautiful and natural background blurs at wider apertures. And this lens also features internal focusing, a ring type Ultrasonic Motor and new AF algorithms for fast and quiet autofocusing.
Canon EOS 70D
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L-Series
Standard
Zoom
EF 24-70mm f/2.8L II USM
Recently updated, this lens now embodies some of the great technological breakthroughs of the day to make it higher functioning than ever. Professional grade, it features an all new optical design, crafted to provide improved image performance and reduced distortion.

The 24-70 f/2.8L II is high performing under a myriad of conditions in part for its exotic optical design that includes 18 elements in 13 groups, with two ultra-low dispersion (UD) glass elements and one Super UD aspheric element to minimize aberrations. The Ultrasonic Motor, smaller, lighter design and weather-sealed construction also serve to make this a valuable lens for all shooters.
Canon EOS 6D
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Tech
Image Stabilizer: IS technology makes handheld photography more possible at slower shutter speeds, in low light and especially with a telephoto lens. Miniature sensors analyze vibrations and apply correction that shifts the image parallel to the focal plane and reduces motion blur resulting in a sharper image.

USM/STM: the telltale sign that the lens is fast and quiet with virtually instantaneous stops and starts. For pictures of subjects that startle easily like birds and babies, a quiet motor is essential to great photos.

Fluorite and UD: Reducing color fringing is one of the greatest challenges in the design of the telephoto. L-Series lenses minimize this effect, improve contrast and sharpness, and fluorite elements provide spectacular performance as well as compact design.
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EOS 6D
The EOS 6D DSLR camera with 20.2 megapixel beauty and full frame sensor make capturing amazing images a thing of beauty. Eleven point auto focus, high functioning in low light conditions, and up to 4.5 frames per second prepare you for any circumstance. Full HD video immediately replaces anything else you ever thought of using, built in wifi allows you to share and share again and you can even control functions on the camera wirelessly with your iPhone. Built in GPS is another beautiful thing. How awesome is all of this? Ah, you knew that already. Ready to get yours? Instant rebates are just the incentive you were waiting for.
Back to lenses
Consider this: Get the EOS 6D
with the EF 70-300mm f/4-5.6 IS USM
lens together, and
Save $300 in rebates
Act now, deals won't last.
EOS 70D
The all new camera with the revolutionary focusing technology takes not only photography, but especially video, to a whole new level. It is the epitome of focus on the fly. Quick, smooth, precise in Live View with Dual Pixel CMOS auto focus and 20.2 mega pixels. Variable angle three inch touch screen, built in wireless, remote control, up to seven frames per second and all of this reverse engineered to be compatible with all 103 Canon EF lenses for the ultimate in flexibility and power. The camera that was the press darling of 2013, launched to unprecedented reviews in the industry. Now if that’s not a reason to invest, I don’t know what is.
Back to lenses
Consider this: Get the EOS 70D with
EF-S 18-135mm IS STM and
EF-S 55-250mm f/4-5.6 IS II
lenses all together, and
Save $300 in rebates
Act now, deals won't last.
EOS Rebel SL1
The world’s smallest and lightest digital SLR camera offers enormous performance in a small package. Just the trick for everyday, on the run. 18 mega pixels, fast Digic 5 processor, up to four frames per second, high performance in dim light and fast action. And it’s an amazing video camera too. Full high def, with accurate auto focus tracking in Live View to make sure everything you capture is crisp and clear. Gorgeous three inch LCD. And it all fits neatly in the palm of your hand.
Back to lenses
Consider this: Get the EOS Rebel SL1 with
EF-S 18-55mm f/3.5-5.6 IS STM and
75-300mm f/4-5.6 III
lenses all together, and
Save $200 in rebates
Act now, deals won't last.
Canon EOS 6D
Canon EOS 70D
Canon Rebel SL1